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[Digital] Product Management | Octubre 2019
INTRODUCCIÓN AL CURSO
Introducción (3:16)
Grupo de WhatsApp de PM para este curso | Soporte y Preguntas
Estructura del Curso
Información Sobre Proyectos
FOUNDATIONS
Conceptos Clave (10:39)
Mindsets para la Era Digital (y para Product Management) (20:21)
Design Foundations (5:59)
Mini Exercise | Books by Varun Bhartia
Product Management Framework | Intro (3:11)
WHY | Intro & Problem Identification
Palabras Iniciales
WHY Introduction (3:53)
Problem Identification | Introduction (1:33)
Problem Identification | Tipos de Primary Research (2:13)
Problem Identification | Ejemplo Uber (3:59)
Problem Identification | Recomendaciones Finales (1:15)
WHY | Opportunity Assessment
Opportunity Assessment | Introduction (4:00)
Opportunity Assessment | Value | PRODUCT VISION (9:37)
Ejercicio | Product Vision
Opportunity Assessment | Value | WORKING BACKWARDS (12:43)
PM | ¿Crees que podría ser valioso para tus amigos o colegas?
EJERCICIO | Working Backwards
Opportunity Assessment | Value | VALIDATION (8:45)
EJERCICIO | Interview Guide + Entrevistas
Opportunity Assessment | Business | INTRO (2:04)
Opportunity Assessment | Business | MARKET SIZING (7:07)
Opportunity Assessment | Business | COMPETITION & COMPETITIVE ADVANTAGES | MOATS (4:45)
Opportunity Assessment | Business | WHY NOW (0:38)
EJERCICIO: Business Opportunity Assessment
WHY | User Stories, Prioritization & Success Metrics
User Stories (7:15)
Prioritization
Success Metrics
Ejercicio | Success Metrics
WHY | Ejemplo y Avance Proyecto
WHY Pen Example (6:04)
Recap WHY Stage (0:45)
Project: PRD | Part @ WHY Document
HOW
HOW Intro (4:19)
HOW Pen Example (4:18)
Recap HOW Stage (1:12)
PROJECT: PRD | Part @ HOW Document
WHAT
WHAT Intro (5:48)
WHAT Pen Example (7:22)
WHAT | Digital Example: Zoom (13:07)
Recap WHAT Stage (3:41)
PROJECT: Product Requirement Document (PRD)
¿Crees que Product Management sería valioso para un amigo o colega, o empresa?
BUILD
Introducción a Agile & Scrum (5:17)
Roles de un equipo Scrum (4:51)
Los artefactos de Scrum (4:26)
Las ceremonias de Scrum (6:33)
Relaciones del Product Manager/Owner con Ingeniería (2:48)
Recap (0:53)
LAUNCH
Launch
PROJECTS
Projects PM
CLOSING WORDS
CLOSING WORDS (1:40)
Opportunity Assessment | Business | COMPETITION & COMPETITIVE ADVANTAGES | MOATS
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